SESSION 1: Understanding Customer Requirements 7.65 HOURS

  • Course Introduction
  • Learning and Problem Solving with AI
  • Introduction to Voice of the Customer
  • Obtaining the Voice of The Customer
  • Market Segmentation
  • Understanding Customer Requirements
  • Listening to All the Voices
  • Where to Go For Customer Requirements
  • Surveys
  • The Degree of Uncertainty in Sampling
  • Calculating Margin of Error
  • Introduction to EngineRoom®
  • Affinity Diagram Toolset
  • CTQC Tree Diagram Toolset
  • Operational Definition Toolset
  • Voice Of The Customer As Specifications
  • Cause & Effect Matrix Toolset
  • Session Wrap-Up and Skill Check
  • Course Completion and Feedback