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An Unobstructed View of Customer Requirements |
| Seeing good design in everyday life |
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Occasionally we experience a design which so completely embodies a profound knowledge of the voice of the customer that we can only stand in amazement at the wisdom of the designer. Such was the case recently in a parking garage in downtown Columbus, OH when I noticed this sign providing directions to an Eye Clinic.
This sign couldn't have been larger - to the point of being humorous. Imagine: the designer actually understood that customers of the eye center might not be able to see very well! Now THAT is profound customer insight.
If only every Design for Lean Six Sigma project could be so tightly linked to customer requirements - contrast this experience with another example from the world of opthamology. |
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Lessons Learned at Ohio State |
| Evolving the Blended Learning Model: Gen3 |
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In a recent webcast, Peg Pennington, Director of Continuous Improvement for the Center for Operational Excellence at OSU's Fisher College of Business, and Bill Hathaway, President of MoreSteam.com, discussed best practices and lessons learned with an emphasis on how to integrate the following components into the most advanced approach in Lean Six Sigma training:
- World-class Lean Six Sigma e-learning
- Virtual coaching
- Simulation-based classroom workshop
- Interactive 3-D experiment in Second Life
Click here to access the archived webcast |
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Applying Lean Six Sigma to Lean Six Sigma Training, Part 2 |
| Pull your curriculum into a Lean model |
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The first segment of this article (July 2008 Update) examined why Blended Learning is the best-in-class approach to Lean Six Sigma training. The blended training model generally includes a mix of e-learning, classroom exercises, and coaching. Blended training offers a minimum cost advantage of 50%, not even including student travel costs. Blended models are more flexible - the e-learning component can cater to a class size as small as a single student. And, an emerging body of evidence indicates that blended learning is substantially more effective than classroom training alone.
Let’s examine the “what should we teach?” question from a Lean perspective to identify waste. The baseline condition is represented by the graphic below, which depicts the general current state of Lean Six Sigma DMAIC training (Green Belt and Black Belt).

Due to the single-batch nature of the classroom training model, the curriculum is designed to cover a body of knowledge that anticipates possible future use – but like all demand forecasts, is ultimately inaccurate. Most projects are executed by drawing upon a much narrower body of knowledge than that taught in the typical training class. ... Click Here to read the whole article.
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Statistician's Corner: Conjoint Analysis |
| Let your customers create the 'perfect' product |
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Drowning in the deluge of eleventh hour advertising from the presidential candidates, one can’t help but wonder --- are the American people getting what they asked for or are we getting what political party officials think they can sell us? Afterall, designing for the customer is a foundation of not only Six Sigma but a consumer-based economy in general.
But, how would you even ask such a multi-faceted question to get the American people to hone in on their most important characteristics for their next President and VP? Such answers could be found by a statistical method called conjoint analysis. A sample of the populace could create the “perfect” product by selecting trade-offs between issues, likeability and even personal attributes. (Caveat: Good luck finding the embodiment of that perfect set of features in just a two-person party ticket!)
Fortunately, our ability to design and engineer products and processes is much easier than designing political candidates. Conjoint analysis and its methodology of prioritizing forced choices enables us to design solutions based on customer preferences. Its use has expanded beyond its original domain of product and pricing research into social policy explorations, epidemiological studies, and academic investigations. Read below to see if it might be a helpful voice-of-the-customer tool for one of your upcoming Lean Six Sigma or DFSS projects.
Conjoint Analysis
Conjoint analysis is not new; it has been around since the early 1970’s. As the name suggests, it evaluates several factors jointly in order to find the combination(s) of choices that will maximize customer satisfaction and thereby company profits. Its advantage over other methods is that it can do so by testing a much smaller subset than the complete list of offerings and still be able to give information on the options not tested. Thus, it is a very efficient tool for modeling customer behavior. ... Click Here to read the whole
article.
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A Performance Management Framework |
| A foundation for interfacing strategy and operations |
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Introduction
Performance management is comprised of four major sets of activities:
1. Defining objectives and standards,
2. Allocating resources and taking actions to achieve the objectives,
3. Analyzing and reporting on results, and
4. Taking necessary corrective actions to mitigate risk and ensure success.
Organizations typically manage their long-term strategic performance independently from their short-term operational performance. A frequent, unintentional, result of this approach is that strategic objectives are not achieved and operational objectives are. This occurs because:
1. Operational objectives are not aligned with the strategic objectives,
2. Resource allocation priorities are given to short-term needs,
3. Most of management’s time is focused on the urgency of achieving quarterly results, and
4. Short-term success masks the risk to achieving strategy.
With the advent of the Balanced Scorecard for strategy management and Lean Six Sigma for process improvement, many organizations are sensing that there is potential for common ground between strategic and operational performance management but are struggling to articulate exactly what that common ground is and how it works. ... Click Here to read the whole article. |
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IN THIS ISSUE
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An Unobstructed View of Customer Requirements
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Thru their eyes, not ours | |
Lessons Learned at Ohio State
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View the archived webcast | |
Applying Lean Six Sigma to Lean Six Sigma Training, Part 2
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Redefine your training curriculum to reduce waste (and cost) | |
Statistician's Corner: Conjoint Analysis
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Let your customers create the 'perfect' product | |
A Performance Management Framework
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Build a foundation for achieving long-term strategic objectives AND short-term operational goals | |
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ONLINE COURSES
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Make your own class schedule, whenever and wherever you want, with online courses in several different industry versions --- finance, healthcare, service, as well as our standard general industry version. We also offer our Belt courses with or without Lean content.
Partnerships and Affiliations:
MoreSteam.com online training is also offered through ASQ, PMI, The University of Notre Dame's Mendoza College of Business, The Ohio State University's Fisher College of Business, and the North Carolina State University College of Textiles and Industrial Extension Service.
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| STOP BY AND SEE US |
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iSixSigma Live!
Summit & Awards
Jan 13-16, 2009
Miami, FL
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| QA "On Break" |
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Upside down
construction plan redefines
'upstairs' and 'downstairs'
Have an example of a blooper or something on the lighter side related to quality? Send it to us and, in appreciation, we'll send you our "SHIFT HAPPENS" bumper sticker.
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FEATURED TOOL:
Metric Definitions
Before improving a process, it is necessary to define what is "improvement". That definition will lead to the identification of measurements, or metrics. In other words, if you are going to play a game, you want to know how to score. Therefore, the selection of appropriate metrics is an essential starting point for process improvement. Click on the link below to review common operational and financial metrics:
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| CLOSING NOTE |
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This issue of our LSS Update included several articles about designing for customers' requirements, be it constructing a simple sign, conducting market research, or designing Lean Six Sigma training. As Six Sigma practitioners, we have to 'walk the talk' and listen to our customers. So tell us how we can help you. Drop us a note and let us know your hot topics of interest and the type of articles that will be most valuable to you.
Our next issue will include more specifics about how to design an advanced Blended learning model for Lean Six Sigma training with classroom exercises, workshops, online learning, and virtual coaching. We'll also feature a couple items about 'going green' using the Lean Six Sigma methodology.
-Bill Hathaway
President & CEO
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CONTACT |
MoreSteam.com
Phone: 614.310.1080
Fax: 614.310.1083
Email: info@moresteam.com
For more information about enterprise licensing, Call Tim Kelley at 414.247.1080.
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